Trumpchi (Chinese: 广汽传祺; pinyin: Guǎngqì Chuánqí) is an automotive marque launched by Chinese automaker GAC Group in 2010.[1][2] The Trumpchi brand operates in the Chinese domestic market, while it is rebranded as GAC Motor in overseas markets.[3]
The company's English name is a spin-off of its Chinese name, chuánqí (传祺), which translates to "spreading good fortune", and is a play on a homophone that means "legendary" (传奇).[4] Its similarity to Donald Trump's name is a coincidence.[4]
Following the 2016 U.S. election, where Trump was elected president, the company reportedly considered a name change for the American market. Executives were "taken aback by the reaction it got" at the 2017 Detroit Auto Show and on social media, where it drew negative feedback.[4] It was eventually renamed and marketed as GAC Motor in non-Chinese territories.[3]
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GAC began the construction of facilities to produce vehicles for a new own-brand automotive marque in 2008.[5] The first Trumpchi model to go into production, the Trumpchi GA5 sedan, a four-door mid-size saloon car model based on the platform of the Alfa Romeo 166, went into mass production in September 2010.[5] The first 500 Trumpchi sedans produced were delivered to the organizing committee of the 2010 Asian Games in October 2010.[5]
The Trumpchi Sedan was formally unveiled to the public at Auto Guangzhou in December 2010,[6] and public sales of the vehicles began in the same month.[7] The Trumpchi GS5, a sport utility vehicle based on the same platform as the Trumpchi Sedan, was launched in March 2012.[8][9]
The production version of the Trumpchi GA3 compact sedan was unveiled at the Shanghai Auto Show in April 2013.[10][11]
In 2011, 17,000 Trumpchi vehicles were sold in China, the only market in which they were then available.[12] A total of around 32,000 Trumpchi vehicles were sold in 2012.[13]
In September 2012, GAC announced that exports of Trumpchi cars to markets including Eastern Europe, the Middle East, South America and Southeast Asia would begin in 2013.[12]
On 28 December 2021, GAC launched fully-imported CBU model Trumpchi GS3 Power in Malaysia through WTC Automotive.[14]
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