Hello! I'm Kuba — I hope you're having a great day! :)
I'm an experienced Growth Marketer, data-driven Product Marketing Manager, 5-star Startup Mentor, Media Buyer for Fortune 500 & YC companies and certified Team Manager. Ex-Ladder.io as Head of Paid Social where I helped scale the agency from 1 to 50+ people.
You might want to check recommendations I was given by my Mentees (150+), certificates I was awarded (80+; Top 1% CXL) or books I think you'll enjoy (under hobbies tab).
In 2021, I became a Startup Mentor. Since then, I advised 100+ growth marketers, product owners and startup founders on topics ranging from Paid Social and PPC through growth models and strategy to CRO, product management and automations. I believe giving back to the community, eg. by sharing the journey and results — both good and bad ones — is essential.
People mentored
Clients
Startups advised
Largest team led
CXL Certificates
Certificates in total
Kuba is a great mentor! He has a wealth of knowledge and can provide advice with examples from his experience at a dizzying rate! His strategic perspective followed by digging into tactics that can be tested was really impressive — as with anything in marketing, we don't know until we test. Kuba asks all the right questions to get the most out of a session. I have pages of notes for my next month's experiments. Book with him and thank me later! 5*
Kuba is an amazing person, who wants to help others to learn and become better as Growth Marketers. He came very prepared to our session and had so much value and knowledge to share with me. I highly recommend booking a session with him!
Wish there was a 6th star to leave as a review. Highly highly recommend having a conversation with him, a real top class mentor! Kuba was super go-out-of-the-way helpful and arguably the best session I've booked on here. He took the time to do a deep-dive on my company, the website, and other specifics before the call to ensure that I am able to gain max. value from the call. (…) Came out feeling both unstuck (after a week of being overwhelmed) and equipped with tactics, approaches, methodologies, etc. Thank you so so much.
Kuba was awesome to chat too. Such great knowledge into all areas and very helpful advice which we will use. Will definitely be looking to book multiple more sessions with him and dive a bit more deeper into things as we chat more
The call with Kuba was easily worth hundreds if not thousands of dollars. I got super actionable tips on my account structure in Facebook Ads. We talked about processes for ad creative, best practices for campaigns, CBO, targeting and more. I'll be implementing all of these tips in the coming weeks and I'm sure it'll help us grow a lot more consistently. Thanks Kuba!
Kuba really helped me out big time! I had been struggling getting conversion tracking for Google Ads set up correctly for a few weeks. Kuba took the time to go through all the settings in Google Tag Manager, Google Analytics and Google Ads with me and we even repeated the process for my second website. He also shared some great resources so I can learn to do this stuff myself. Thanks so much :-)
Kuba was an absolute pleasure to speak with on our mentoring call. He was able to absorb very quickly he story of my mistake filled entrepreneurial journey so far and had several thoughts and recommendations which resonated strongly. Kuba was able to offer first-hand advice as good or better than some I've paid thousands of dollars for to other "advisors" along my way to seeking roduct-market-fit. Highly recommend any founder to reach out to Kuba, and I do plan to speak with him again soon.
I just had my first mentor call on GrowthMentor with Kuba and it was great! He was very knowledgeable, friendly and so easy to talk to. I needed advice on marketing strategy, as well as hiring. We went over all of my questions and now I have a list of things to research and work on, which is great! I really appreciate that he spent more time than scheduled to share his feedback and I will definitely keep in touch for follow up advice.
I could tell Kuba really took time to prepare for our call. He was able to give really helpful advice and followed it up with resources that were not previously on my radar. Kuba reviewed our product and site and had loads of ideas to improve our social proof based upon what he has seen work with other product he has worked with. Excellent advice - Thank you again Kuba
Kuba is a really smart guy. It is not easy to process a lot of new information in real time, make an opinion and give the right advise. Kuba is able to do so and gave us a lot of valuable advise where we need to look into our facebook campaign structure to find flaws and fix them. What I value a lot as well is that we even talked quite longer as I booked and he was relaxed till the last minute. Great expertise and great mentor. Thanks Kuba!
Excellent session! I got so much value from it. Kuba was super friendly and patient (I had many questions). He took the time to review our creative beforehand, shared with me his framework to assess campaigns and structure them and gave me tons of tips and ideas to optimise and test. I will def book a follow-up session with him.
I had my first mentor call on GrowthMentor. It was absolutely amazing. The best part is that Kuba had already done his research and came prepared with specific bullet points. He answered half my questions even before I asked. Very comfortable to talk to him. I highly recommend him to anyone looking for some deep insights in Digital Marketing/Agency space.
These are only 12 recommendations out of 150+. Check them all on GrowthMentor.
I'm an experienced Growth Marketer, data-driven Product Marketing Manager, 5-star Startup Mentor, Media Buyer for Fortune 500 & YC companies and certified Team Manager. Ex-Ladder.io as Head of Paid Social where I helped scale the agency from 1 to 50+ people.
I'm experienced in working with companies who have run businesses in various regions (US, UK, Europe), industries (eg. fintech, edtech, hospitality, travel, food, healthcare, beauty) and business models (SaaS, e-commerce on both B2C & B2B fronts). I have helped 150+ companies2 improve products, find PMF or w/ GTM strategies, scaling ads spending a total of +$15MM on: .
Among those companies, there were businesses that are part of Fortune 500 and Y Combinator. For example: Unilever, Booking.com, Nestlé, Credit Suisse, Monzo Bank, Criteo, MidFirst Bank, Time Out Group.
I have a growth mindset and I'm data-driven, enjoying data analysis — figuring out what works and what doesn't, getting to the bottom of it and acting on insights, running new experiments trying to beat previous benchmarks.
I have a good understanding of technical aspects like APIs, front web dev, tracking, CRO, web analytics and automations. What's more, I have a business degree and believe that: PMF & retention first, paid acquisition later. And products should growth via Product-Led Growth.
In early 2021, I became a Startup Mentor. Since then, I advised 100+ growth marketers, product owners and startup founders on topics ranging from Paid Social and PPC through growth models and strategy to CRO, product management and automations. I believe giving back to the community, eg. by sharing the journey and results — both good and bad ones — is essential.
I can help grow a business. By analysing the data in a funnel, spotting and fixing the bottlenecks, leading a team, working on new and existing features to improve market share & retention, setting up automations, implementing processes and giving you tons of ideas along the way.
In 2021, I became a Mentor. Since then, I advised 100+ growth marketers, product owners and startup founders on topics ranging from Paid Social and PPC through growth models and strategy to CRO, product management and automations.
- Spent 120+ hours on helping Mentees (startup founders, product owners, growth marketers).
- Advised 100+ companies from a wide range of industries.
- Built relationships with Mentees from 40+ countries on 6 continents.
Based on my reviews from the platform, it looks like I was particularly helpful with challenges around:
- Paid Social (Facebook Ads, LinkedIn Ads),
- PPC (Google Ads),
- growth marketing / digital marketing / growth strategy,
- growth mindset / career development,
- Zapier automations,
- project management,
- e-commerce conversion rate optimisation,
- marketing agencies.
You might want to check my recommendations.
Optimising funnels and flywheels across web & mobile app in B2B2C gig economy marketplace so the users can quickly make more money and businesses can fill their shifts.
Worked on:
- improving conversion rate by shortening the path it takes a lead to become a user,
- increasing activation of users in the mobile app,
- reducing churn,
- increasing ARPU,
- adding personalisation to drive engagement,
- decreasing last-minute cancellations,
- improving UX and reducing friction,
- communication: push notifications, SMS, in-app messaging, email automations.
First marketing hire in VC-backed B2B SaaS.
Responsible for:
- gaining customer traction (inbound and outbound),
- collecting and analysing customer feedback,
- building the foundation for marketing activities,
- advising on the tool stack and strategy,
- building forecasts and plans,
- influencing the product roadmap,
- working cross-functionally with a bunch of great people (founders, developers, UX designers, data analysts) to build product(s) that customers want to use.
I helped scale the agency from 1 to 50+ people.
Built a remote-first, international, diverse team of 8 based on enabling career growth, honesty and transparency.
Responsibilities:
- Managed distributed team (recruitment, onboarding, mentoring, day-to-day management, 1:1 meetings,
OKRs, KPIs),
- client success (onboarding, strategy, excellence),
- partnerships (AdTech & MarTech companies, eg. Facebook, LinkedIn, TikTok),
- built processes,
- supported sales (audits, sales calls),
- managed budgets & P&L.
Achievements:
- Increased number of serviced clients by 3x YoY.
- Increased team's MRR by almost 2x YoY.
- Hired, onboarded and mentored 7 new team members.
- Reduced clients' churn to below industry standard.
- Implemented and fixed processes to improve efficiency, get time savings and decrease errors.
- Built strong relationships with partners and software vendors.
Hands-on work for most valuable clients — building ads, researching ad platforms, running brainstorms, developing growth strategies, doing forecasts & audits, working closely with Account Managers, participating in calls with clients, helping younger colleagues in the company, talking with ad platforms' representatives (Google, Facebook, LinkedIn).
Achievements:
- Combined +$15MM in ad spend across Facebook Ads, Google Ads, Bing Ads, Twitter Ads, LinkedIn Ads, Snapchat Ads, Reddit Ads, Quora Ads, Spotify Ads, Apple Search Ads.
- Monzo: scaled spend 12.5x, monthly app registrations increased 30x, CPA lowered by +50%, activation rates more than double the install rates. During that time number of customers went up from 1M to 4M.
- Inadash: scaled spend 6x, app installs increased 60x, CPI lowered 9x, scaled activations from 0 to 800/mo, CPA lowered by 3.5x
- Booking.com: “Booking is at scale, we’re the 3rd largest eCommerce company in the world. Yet we do still see that there’s value in hiring a growth agency. It was Ladder’s iterative way of thinking – of building experiments and testing things – that really helped the dynamics of doing marketing for a big company like ours.”
- 2x monthly new customer acquisition for designer boutique.
- Delivered an ad to every Facebook user in the UK.
- Successful expansion from Austin, TX to Los Angeles, CA and lowering CPL by 4x for home-renting web app startup backed by Airbnb.
Every day I tried to help a team of great people in their daily work while also managing clients' projects. I was doing one-on-one interviews, as well as 6/12-months reviews, training sessions and I looked for ways to maximize positive impact on effectiveness from software we use (Asana, Slack, Coda, Airtable, HubSpot, Zapier) as well as finding and fixing holes in internal processes. I was actively involved in developing the company.
I was responsible for building online marketing strategies and their execution ensuring growth for B2B and B2C companies (SaaS, mobile apps, e-commerce), often from the Fortune 500.
I've personally worked with clients such as Nestle, Booking.com, Monzo or orthodontic startup from USA growing their businesses MoM and in the last example scaling Facebook Ads budget from $80k/mo to $300k/mo while lowering CPA from $120 to $35.
In my free time, I shared my knowledge at workshops or internal trainings (including Growth Marketing Meetup organized by me and my colleagues for over 50 marketing lovers).
My main goal while creating marketing strategies was to focus on whole
marketing
funnel:
- acquisition (e.g. Facebook/Google/Twitter/Pinterest/Snapchat Ads, SEO + creating landing pages in
Unbounce/WordPress to improve conversion),
- activation (e.g. A/B tests in Google Optimize/VWO (HTML/CSS) + popups, smart bars, welcome mats in
Sumo),
- revenue (e.g. cross-selling, up-selling, CRO),
- retention (e.g. mailing campaigns in Mailchimp, Intercom, FreshMail, UserEngage),
- referral (e.g. viral campaigns).
My main responsibilities included:
- creating new experiments (ad campaigns, CRO tests),
- daily optimizations based on data from Google Analytics, Facebook Analytics
and advanced reports
(charts, pivot tables, regex, vlookups) created in Excel, Google Sheets or Google Data Studio from
.csv
exports,
- writing creative briefs for designers and copywriters,
- calls and meetings with clients,
- project management,
- creating analyses and detailed ad-hoc reports to ensure we are on target to reach goals and improve
KPIs,
- implementation of various analytical solutions using Google Tag Manager
(e.g.
Facebook Pixel events,
click-tracking, contact form submission tracking),
- onboarding and mentoring new employees.
Main responsibilities:
- carrying out analyses and studies (quantitative and qualitative),
- making reports,
- assistance in the development of marketing strategies,
- execution of marketing experiments (ads, SEO, CRO, etc.),
- creation and optimization of advertising campaigns as well as mailing ones,
- calls and meetings with clients,
- creating audits (SEO, CRO, advertising, sales, competition),
- onboarding and helping new employees.
In my day-to-day work I used variety of tools like: Google Analytics, Google Tag Manager, Google Optimize, Google Ads, Facebook Ads, Google Data Studio, MailChimp, WordPress, VWO, Unbounce, Sumo, Hotjar, SEMrush, Ahrefs, Serpstat, SpyFu, Screaming Frog, Heap, FreshMail, UserEngage, LiveChat, Intercom and many more.
Company bought by Ladder Digital. Read the M&A story here.
One-man-army doing IT in a non-profit environment where among other things I did: web dev (created several pages on WordPress); a full rollout of new tools such as: G Suite for Nonprofits, DigitalOcean, Slack, Freshdesk; device management; trainings for people interested in IT.
"Reading educates you, empowers you and changes the way you look at things."
A few of my recommendations:
+ some other fiction from eg. Dan Brown, Harlan Coben, J.K. Rowling, Daniel Suarez or James Patterson.
I'm also a Goodreads Librarian and an early-adopter of Pocket (I still remember it from the time it was called Read It Later) and since 2013 I have been among the top 1% users readers.
Putting pieces together & automating stuff, mainly in Python & HTML/CSS/JS ➜ GitHub
Basketball, padel, (table) tennis, BMX, snorkeling+.
“It's an illusion that photos are made with the camera… they are made with the eye, heart and head.”
Take a look at photos tab.
Visiting a new place every month. Remote work from a beach in winters.
I took an active part in the preparation of TEDx conference and had opportunity to help families in Szlachetna Paczka. I'm also a volunteer for Wielka Orkiestra Świątecznej Pomocy (the largest charitable organization in Poland).
Wordle, Scrabble, UNO, aircraft spotting, urbex, rabbitholing Wikipedia (and being a junior Wikipedian!), testing new tools and apps to improve my workflow and productivity, techno-electronic rooftop parties, GTA V with single-player mods, TV shows, making fudge, and more. Did you know that the birds you see every day are... dinosaurs? Kind of…
