Starbucks

This page only shows primary logo variants.

For other related logos and images, see:

Other



1971–1987, 2006, 2008	1987–1992	1992–2011	2011–present

Starbucks (first era)[]

1971–1987, 2006, 2008[]

Designer:

Terry Heckler of
Heckler/Bowker

Typography:

Futura Semibold

Launched:

March 30, 1971

In 2006, Starbucks temporarily revived this logo with some modifications in northwestern U.S. stores for their 35th anniversary,^[1] and again in 2008 for the launch of Pike Place Roast coffee, this time nationally.^[2]

Starbucks Coffee[]

1987–2011[]

1987–1992[]

Designer:

Doug Fast of
Heckler Associates^[3]

Typography:

Custom (based on Franklin Gothic)^[4]

Launched:

October 23, 1987

1992–2011[]

Designer:

Doug Fast of
Heckler Associates

Typography:

Custom (based on Franklin Gothic)

Launched:

September 1992

In 1992, the siren icon was cropped, now only showing the upper half. Both tails were redrawn, and the green outline was made bolder. Very few locations still use this logo. This logo is currently used as a secondary logo as of March 2025.

Starbucks (second era)[]

2011–present[]

Designer:

In-house
Lippincott

Typography:

N/A

Launched:

January 5, 2011 (reveal)
March 2011 (official)

On January 5, 2011, Starbucks unveiled a new logo which omitted the ring altogether; the siren in the circle thus became the entire logo and was recolored in green as well. The logo was reported to be introduced in March to celebrate the company's 40th anniversary.

The design work was done internally at Starbucks with outside help from Lippincott. This logo won first place in the 2011 Brand New Awards.

References[]

External links[]

Official website

V • T • E

Starbucks Corporation

Current brands:

Former brands
Starbucks (Israel | Russia) | Tazo

V • T • E

Nestlé

V • T • E

Cereal Partners Worldwide

Part of Nestlé and General Mills

Notes:
¹International rightsholder, North American rights held by General Mills.

Direct sales store brands:
Boutique Nespresso | Kit Kat Chocolatory | Kopenhagen · Brasil Cacau

V • T • E

Froneri

Part of Nestlé and PAI Partners

Subsidiary: Dreyer's Grand Ice Cream

V • T • E

Nestlé Savory

Part of Froneri and Nestlé

Los de siempre:
Chocolito | Crocanty | Egocéntrico | LollyPop

Danky:
21 | Nogatonga | Volcano

Notes

¹	Under license from Mondelēz International.
²	Under license from Sánchez Cano.
³	North American licensee. International rights held by General Mills.
⁴	Under license from Müller.

Notes
¹Made by Associated British Foods outside of the US.
²Under license from eponymous cafe chain.
³Made by Ferrero in the United States.
⁴Made by The Hershey Company in the United States.
⁵Acquired from Warner Bros. Discovery.
⁶Joint-venture with PAI Partners.
⁷Joint-venture with San Miguel Corporation.