I think for many reasons:
- OpenID integration makemakes it easy to signupsign up
- The interface it'sis clean anand tidy
- You don't have to fill in thousands chptchaof CAPTCHA fields
- A great tag system, easy to search
- The reputation system. It's like play onplaying any ranked online game, it's little addictive :)
- Because of the reputation system the people avoid to answer with very annoying answers like: RTFM, "Google is your friend" because they will loose points very quickly.
I love this project, it's possible to buy market shares of stackoverflow.com ? :)