Skip to content
#

rfm

Here are 51 public repositories matching this topic...

RFM (Recency, Frequency, Monetary) analysis is a proven marketing model for behavior based customer segmentation. It groups customers based on their transaction history – how recently, how often and how much did they buy. RFM helps divide customers into various categories or clusters to identify customers who are more likely to respond to promotions and also for future personalization services.

  • Updated Oct 18, 2017
  • Jupyter Notebook

𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐊 𝐅𝐨𝐥𝐝 𝐂𝐫𝐨𝐬𝐬 𝐕𝐚𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐑𝐅𝐌 𝐚𝐧𝐝 𝐑𝐅𝐌𝐓𝐂 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐯𝐞 𝐦𝐨𝐝𝐞𝐥𝐬 𝐮𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐁𝐥𝐨𝐨𝐝 𝐓𝐫𝐚𝐧𝐬𝐟𝐮𝐬𝐢𝐨𝐧 𝐝𝐚𝐭𝐚 𝐬𝐞𝐭 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐂𝐃𝐍𝐎𝐖 𝐭𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐝𝐚𝐭𝐚 𝐬𝐞𝐭 𝐢𝐧 𝐑.

  • Updated Apr 16, 2021
  • R

𝐃𝐢𝐬𝐬𝐞𝐫𝐭𝐚𝐭𝐢𝐨𝐧 𝐓𝐢𝐭𝐥𝐞 "𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐑𝐅𝐌𝐓𝐂 𝐦𝐨𝐝𝐞𝐥" ▻ 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐚𝐮𝐠𝐦𝐞𝐧𝐭𝐞𝐝 𝐑𝐅𝐌𝐓𝐂 𝐚𝐧𝐝 𝐑𝐅𝐌 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐯𝐞 𝐦𝐨𝐝𝐞𝐥 𝐮𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐢𝐧𝐠 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐑 𝐢𝐧 𝐭𝐡𝐞 𝐑𝐒𝐭𝐮𝐝𝐢𝐨 𝐈𝐃𝐄. 𝐔𝐬𝐞𝐝 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐝𝐚𝐭𝐚𝐬𝐞𝐭𝐬 (𝐞.𝐠. 𝐁𝐥𝐨𝐨𝐝 𝐓𝐫𝐚𝐧𝐬𝐟𝐮𝐬𝐢𝐨𝐧 𝐃𝐚𝐭𝐚𝐬𝐞𝐭, 𝐂𝐃𝐍𝐎𝐖 𝐝𝐚𝐭𝐚𝐬𝐞𝐭, 𝐥𝐨𝐧𝐠𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐞𝐥𝐞𝐜𝐨𝐦 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐝𝐚𝐭𝐚 𝐬𝐞𝐭). 𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐢𝐧𝐠 𝐚𝐧𝐝 𝐡𝐞𝐚𝐯𝐲 𝐮𝐬𝐚𝐠𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐂𝐑𝐀𝐍 𝐩𝐚𝐜𝐤𝐚𝐠𝐞 𝐫𝐞𝐩𝐨𝐬𝐢𝐭𝐨𝐫𝐲. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐟 𝐆𝐞𝐨𝐦𝐞𝐭𝐫𝐢𝐜 𝐬𝐞𝐫𝐢𝐞𝐬, 𝐋𝐨𝐠𝐢𝐬𝐭𝐢𝐜 𝐑𝐞𝐠𝐫𝐞𝐬𝐬𝐢𝐨𝐧, 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐓𝐫𝐞𝐞𝐬, 𝐃𝐞𝐫𝐢𝐯𝐚𝐭𝐢𝐯𝐞𝐬, 𝐁𝐞𝐫𝐧𝐨𝐮𝐥𝐥𝐢 𝐓𝐫𝐢𝐚𝐥𝐬 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐚𝐧𝐝 𝐂𝐡𝐮𝐫𝐧 𝐏𝐫𝐨𝐛𝐚𝐛𝐢𝐥𝐢𝐭𝐲. 𝐓𝐡𝐞 𝐩𝐮𝐫𝐩𝐨𝐬𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐰𝐚𝐬 𝐭𝐨 𝐚𝐬𝐬𝐞𝐫𝐭 𝐭𝐡𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐥𝐢𝐭𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐑𝐅𝐌𝐓𝐂 𝐦𝐨𝐝𝐞𝐥 𝐚𝐬 𝐚𝐧 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐦𝐨𝐫𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐚𝐛𝐥𝐞 𝐚𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐑𝐅𝐌 𝐚𝐧𝐝 𝐣𝐮𝐬𝐭𝐢𝐟𝐲 𝐭𝐡𝐞 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐜𝐨𝐦𝐩𝐥𝐞𝐱𝐢𝐭𝐲 𝐨𝐟 𝐬𝐨𝐦𝐞 𝐦𝐨𝐝𝐞𝐥 𝐩𝐚𝐫𝐚𝐦𝐞𝐭𝐞𝐫𝐬 𝐚𝐬 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐯𝐞 𝐨𝐧𝐞.

  • Updated May 30, 2020
  • R

To identify best and valuable customers for the company, to analyse the customer needs and wants & develop marketing strategies to retain them and invest in the right customer category to increase company profits. Implement Customer LifetTime Value (CLTV) in order to distinguish customer based on their potential lifetime profits, thus invest in long term customer relationship strategy for the customer segments.

  • Updated Feb 19, 2019

Improve this page

Add a description, image, and links to the rfm topic page so that developers can more easily learn about it.

Curate this topic

Add this topic to your repo

To associate your repository with the rfm topic, visit your repo's landing page and select "manage topics."

Learn more