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For NBC, the new year is bringing a new look.
The company is in the midst of a brand refresh—subtly rolling out a new logo in the fall—and continuing the update with a new studio card/curtain raiser, a.k.a. the brandmark, animation and chimes that kick-off NBC programming. Viewers can see the curtain raiser debut during Miley Cyrus’ New Year’s Eve special on Dec. 31.
“New Year’s Eve felt like the perfect day to do it. We weren’t sure if it was going to be ready. It was all of us biting our nails, getting all of the company and making sure everybody was happy with it and comfortable with it,” Juliet Garrett, svp of creative design for NBC, told Adweek.
