Clara covers consumer and retail trends. As an insights consultant, she has worked with consumer groups such as L’Oréal, General Mills or Procter & Gamble to boost brand growth through market, consumer and channel trend analysis. She also assists entrepreneurs looking to develop
Why Community Might Be The Missing Piece To Revive Department Stores
As department stores suffer a long identity crisis, it is time they embrace community-driven experiences to stay relevant in today’s evolving retail landscape.
Unilever Acquires Wild, UK’s Leading Natural Deodorant Brand
Wild Cosmetics, a UK plastic-free cosmetics brand founded less than six years ago, was acquired by Unilever for an undisclosed sum.
Glossier’s Paris Pop-Up Proves Its Winning Formula Still Works
Last weekend, Glossier hosted its first Paris pop-up, celebrating its new fragrance and reaffirming its unique edge in creating unique, immersive retail experiences.
Social And E-Commerce Now Drive More Than 50% Of Beauty Sales Globally
The beauty market is facing profound shifts, driven by the rise of social and e-commerce and their influence on consumer behavior and the overall shopping experience.
The Uncertain Future Of Plant-Based Meat Alternative Brands
Beyond Meat bet big on the surge in plant-based eating. Yet the path to success might not be through fake meat but rather simple, wholesome and healthy alternatives.
Pepsi Co Buys Prebiotic Soda Brand Poppi For Nearly $2 Billion
PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, even in highly competitive spaces.
How Brands Are Expanding Beyond Stores To Deliver Immersive Retail
Brand are increasingly leveraging pop-ups, and hospitality concepts to bring a new dimension to their retail offerings centered around engagement and immersion.
E-Commerce To Hit $6.8 Trillion By 2028, Yet Physical Retail Will Prevail
A new study by Forrester forecasts that e-commerce will grow to $6.8 trillion by 2028. Retailers should however still very much be focused on their store strategy.
How Department Stores Are Targeting Younger Customers For Survival
Department stores are struggling to attract younger shoppers, which is why they must focus on new experiences and brand partnerships to stay relevant amid declining sales.
Retail, Hospitality And The Olympic Games: LVMH’s Real Estate Strategy
Ahead of the Paris Olympic Games, LVMH is prioritizing real estate expansion, blending luxury retail with hospitality and culture for optimal brand exposure.