Hasbro, Inc.

Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herman Hassenfeld and is incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast, among others. As of August 2020, over 81.5% of its shares were held by large financial institutions. Among Hasbro's products are Transformers, G.I. Joe, Power Rangers, Rom the Space Knight, Micronauts, M.A.S.K., Monopoly, Furby, Nerf, Potato Head, Bop It!, Play-Doh, Twister, and My Little Pony, and with the Entertainment One (now Lionsgate Canada) acquisition on December 30, 2019, franchises like Peppa Pig and PJ Masks. Hasbro also spawned TV shows to promote its products, such as Family Game Night on Discovery Family, in which was co-owned by Hasbro from 2014 to 2025. The company sold Entertainment One to Lionsgate (now Starz Entertainment) on December 27, 2023, however, it kept eOne's family brands and eOne's stake in Astley Baker Davies, placing them into a new division known as Hasbro Entertainment, formed on August 16, 2023. The company celebrated their 100th anniversary on December 6, 2023. Hasbro primarily competes with Mattel.